YouTube has offered millions of people, companies and organizations the opportunity to showcase not only their creative side, but also the innovative ways in which they do business and interact with their community. The dynamic work and community outreach that alliantgroup is involved with has led the company to further promote its engagement on YouTube through weekly videos.
alliantgroup joined YouTube in 2011, and since then has utilized the social media platform to share videos of client and partner testimonials, community outreach events, media appearances from its strategic advisory board members and highlights of its bi-annual Think Tank event.
“YouTube has been a great way for us to promote not just the great services we provide, but also what alliantgroup is passionate about, like the importance of STEM education,” alliantgroup CEO Dhaval Jadav said. “Posting videos has allowed us to reach a different audience who might not have known about the impact our services make on American businesses.”
Videos are posted on a weekly basis, and can cover a wide range of topics. For instance, alliantgroup published a short video in November that showcased the company’s Leadership Technology & Policy Summit. The one-minute post featured clips of a lecture given by guest speaker, Harvard Business Professor Thomas Delong, as well as a panel discussion involving Jadav, alliantgroup’s VP of cybersecurity Jon Murphy, as well as Strategic Advisory Board members Rick Lazio, Frank Tirelli and Harold Ford Jr.
Other videos can be longer, offering a more in-depth look into topics like cybersecurity. Tom Ridge, the Chairman of Cybersecurity & Technology for alliantgroup and former U.S. Secretary for Homeland Security, recently participated in a video interview where he discussed both the Research and Development Tax Credit and the importance of cybersecurity for U.S. businesses.
“We have so many different types of videos we like to share,” said Jadav, “but American innovation and community outreach are consistent themes throughout them all. It’s important for us to let our viewers know who we are as a company, and YouTube has been such an amazing way to do so.”
alliantgroup intends to continue growing its YouTube presence, and currently has plans for future videos involving STEM education, personal interviews with Dhaval Jadav, as well as health and wellness.
Click here to visit and subscribe to alliantgroup’s YouTube channel and learn more about the dynamic ways the company is helping the community and American businesses.